Before your next big meeting, someone will Google you. We make sure they find a point of view, not just a job title. LinkedIn, press and positioning for founders, CEOs and executives.
Somebody looked you up before your last big meeting. They found a job title, three reshared posts and a profile photo from 2019. Meanwhile, someone less qualified got the keynote, the quote in the paper and the investor's attention. Not because they're better. Because they're easier to find.
It lists where you've worked. It says nothing about how you think, and that's the only thing anyone is buying.
Reporters quote whoever they can find at 6pm on deadline day. Right now, that isn't you.
Nobody tells you it happened. You just never hear back.
Good ideas, no system behind them. That part is fixable.
Before Boldface, our team built brand strategy for these names. Same standards, now pointed at you.
We work out what you'd argue about over dinner and build your public voice around it: positioning, a story people remember, a voice that sounds like you on a good day, and a 90-day plan to get it seen.
We pitch you to journalists as the person with the sharp take, not the company with a press release. Story angles, op-eds, expert quotes and podcasts. No mass emails with your name in the subject line.
We plan, write, post and manage your LinkedIn every week. You approve drafts, send the odd voice note and get on with your actual job. Most clients spend under 30 minutes a week on it.
“An investor reached out saying he had been following my content for weeks. That one post changed everything.”
Koushik writes, pitches and plans every engagement himself. He's published three books and ran TEDxChristUniversity as Chief Organiser. When your post goes live, his fingerprints are on it.
Sandeep spent two decades running brand and marketing inside India's biggest media houses. Every strategy gets past him before it gets to you.
You're raising, hiring or selling, and all three get easier when people already know your name. You just don't have time to become a content creator.
Twenty years of hard calls, and your LinkedIn still says “passionate about finance”. You want the industry voice and the speaking invites your career has earned.
Referrals pay the bills, but they're slow. You want clients who've already read your thinking and turn up to the first call half-sold.
We keep the client list short on purpose. Read both columns before you book.
Three things. We work out what you should be known for. We write and run your LinkedIn so people see it. And we pitch you to journalists so it shows up in the press too. The result: when someone searches your name, they find reasons to trust you.
Engagement usually picks up in four to six weeks. Real conversations tend to start between months three and six. A genuine shift in how your industry sees you takes six to twelve months. Anyone promising faster is selling follower counts.
It's a monthly retainer, scoped to what you need: LinkedIn on its own, or the full brand and PR programme. Get on a 30-minute call and we'll give you an actual number.
What should they find when they search it? Let's make sure it's worth reading.
Three services. Most clients use all three; some only need one. Either way, senior people do the work, and we won't sell you a tactic unless it'll actually move something.
Most leaders' profiles do nothing. No introductions, no inbound, no reason for a stranger to trust them. We fix that every week: we plan it, write it in your voice, post it, handle the comments and adjust based on what's working. You approve. That's about it.
Press releases don't get people covered. Relationships and good angles do. We find the story only you can tell, pitch it to the journalists who'd care, chase it and land it. You do the interview.
The strongest personal brands don't post more. They post better: essays and articles with an actual argument. We write them from your experience and your opinions. You review, approve and publish.
Seven clients and the numbers each of them saw, taken from real engagements. Names are withheld; the figures aren't.
“LinkedIn gave us something ads never could: trust at scale. People followed and engaged because they believed in the founder, not just the product.”D2C founder, Bangalore
“I had been posting for two years with almost nothing to show for it. In three months with Boldface, everything changed. The positioning was the difference.”Business coach, New Delhi
“I went from invisible to regularly being recognised by the right people in my industry. The profile was the first thing they mentioned in every meeting.”Fintech founder, Mumbai
“Three national media features in the same quarter. The PR work Boldface did for us was worth more than any marketing campaign we have ever run.”B2B SaaS founder, Bangalore
“I genuinely thought LinkedIn would not work for someone in law. I was completely wrong. The people who now find me through LinkedIn are exactly the audience I wanted to reach.”Legal consultant, Hyderabad
“I had spent 20 years building expertise in finance. Boldface helped me build the profile that actually showed that expertise to the right people.”CFO, Mumbai
“The volume of quality inbound we get now versus before is not comparable. And the people coming in already understand what we do, which makes every conversation easier.”Strategy consultant, Pune
Unprompted messages, intros and opportunities that trace back to your content or coverage. The one that pays the bills.
Whether the right people are seeing you, and whether that number keeps climbing month after month.
Whether people now link your name to the thing you want to be known for. Slowest to move, longest to last.
Mentions, op-eds, quotes and podcast slots in the places your audience actually reads.
Ten engagements, told straight. Client names are withheld at their request. They'd rather you saw the results than their logo.
A fintech founder from Mumbai came to us with 400 LinkedIn followers and a desire to build a credible public voice in his industry. He had been posting occasionally but with no strategy, no consistency and no real sense of what he was trying to communicate beyond general business content. His profile was functional but generic. The headline read like a job description. The About section was written in third person and read like a press release.
The first thing we worked on was positioning. What was his specific point of view on fintech? Not what his company did, but what he believed about the industry, where it was going and what most people were getting wrong. After two sessions and a lot of back and forth, we arrived at something specific enough to be useful: a clear perspective on why most fintech products fail at distribution, not at technology. That became the anchor for everything.
Over the next nine months, we published eight to ten posts per month, all written in his voice, all anchored to that core positioning. We also pitched his founder story to relevant publications. Within four months, he had earned three media features. The combination of consistent LinkedIn content and earned media created a compounding effect. By month six, journalists were reaching out to him instead of the other way around.
The most meaningful outcome was not the follower count. It was that the right people in his industry now recognised his name and his point of view before they ever spoke to him. His exact words: "People come into conversations already knowing how I think. That changes everything."
The founder of a B2B HR tech company from Bangalore had a strong product and a growing client list, but a LinkedIn profile that did nothing for her credibility. She had 1,200 followers accumulated over several years, almost no engagement, and a posting cadence of roughly once a month when she had time. Her target buyers were heads of HR and CHROs at mid-size companies. The problem was that when those buyers looked her up, they did not find the kind of digital presence that signals expertise and trustworthiness.
We started by completely rebuilding her positioning. She had deep expertise in how HR technology actually gets adopted inside organisations, not just how it gets sold. That was the specific angle we built her content around: the implementation realities that vendors never talk about, the reasons most HR tech deployments fail and what actually works. This perspective was credible because it came from running implementations at her own company. It was also distinctive because almost nobody in her space was saying it.
The PR work ran parallel to the LinkedIn strategy. We pitched her as an expert source on technology adoption inside enterprise HR functions. Within four months, she had earned three media features. The LinkedIn content gave journalists confidence that she had interesting things to say. The media coverage gave her LinkedIn audience third-party validation of her expertise.
The visibility impact was clear. Within six months, the right buyers in her space recognised her as a credible voice, and conversations were easier because they had already formed a positive opinion of her before the first call.
A chartered accountant with twelve years of experience at Big Four firms had recently left to set up his own advisory practice in Delhi. His entire business model until that point had been built on referrals and on the credibility of the firm name behind him. On his own, he had a blank LinkedIn profile, no content presence and no way for potential clients to find him other than through the people who already knew him.
The challenge with building a personal brand in professional services, particularly in accounting and tax, is that the category is seen as technical rather than conversational. Most CA profiles on LinkedIn read like resumes. Most posts in the space are either regulatory updates or generic business advice. Neither positions anyone as someone worth paying a premium to work with.
We built his positioning around a specific gap he had identified from his Big Four experience: the vast majority of founders and promoters of mid-size Indian companies are underserved on tax and financial strategy because their advisors are either too junior to give strategic advice or too expensive to be accessible. He was the exception: Big Four quality, independent flexibility, accessible to founders who actually need strategic thinking, not just compliance.
The content strategy reflected this positioning directly. We wrote weekly posts on topics like structuring decisions at the growth stage, common financial-planning mistakes founders make, and how to think about strategic finance when you cannot yet afford a full-time CFO. Within two months, the engagement was consistent and growing. Within six months, he had built a 6,500-follower audience and was receiving two to four qualified inbound inquiries per week. Just as importantly, the people reaching out already understood the value he offered.
A founder from Gurgaon had built a D2C skincare brand over three years, growing it to a mid-size direct-to-consumer business entirely through paid acquisition and word of mouth. The brand was well-regarded within its customer base but had almost no public presence. The founder herself was completely invisible online: no LinkedIn content, no press coverage, no personal profile to speak of.
The brief was to change that. Not to promote the brand directly, but to build the founder's personal brand in a way that would make the brand more credible, more interesting and more trustworthy to people who had not bought from it yet. Founder-led marketing has a specific dynamic in D2C: when the person behind the product is visible, authentic and specific about why they built what they built, conversion rates improve because trust is higher.
We built a content strategy anchored around her specific founding story: the gap she had identified in the Indian skincare market, the sourcing choices she had made and refused to compromise on, and the ongoing process of building a brand that she would be proud to use herself. The content was specific, personal and unapologetic about the complexity of building a physical product business. It was exactly the kind of content that performs on LinkedIn because it is rare.
Simultaneously, we pitched her story to relevant publications. Within eight months, she had earned three media features and had been invited to participate in two industry panels. The LinkedIn following grew to over 8,000. The founder became a recognised voice in her category, and people increasingly discovered the brand through her story rather than through advertising alone.
A CFO with eighteen years of experience at two mid-cap listed companies came to us with one specific goal: he wanted to be recognised as a serious, credible voice in corporate finance. He had the credentials and the experience and a track record of taking companies through major milestones. What he did not have was any public presence that reflected the depth of what he knew.
The LinkedIn profile he had when we started said almost nothing useful. It listed companies, titles and dates. It gave no indication of how he thought, what he had built or the depth of judgement he could bring. The About section was two sentences. There were no posts.
We built a content strategy anchored around the topics he knew deeply: governance thinking, capital allocation decisions, reading company financials critically and what makes a CFO genuinely valuable rather than simply accurate. The content was specific, occasionally contrarian and clearly written by someone who had lived the decisions, not just studied them.
We also updated his profile comprehensively, rewrote his headline and About section, and created a Featured section linking to his strongest posts. Within eight months his following grew to over 5,200, and he earned one media feature as an expert voice on corporate governance. He told us the work had changed how senior people in his network perceived him.
A corporate law specialist from Hyderabad had been in independent practice for two years after leaving a mid-size law firm. His primary challenge was not capability. It was that potential clients had no way to evaluate him before a meeting. The referral-based system he was relying on was working, but slowly. The clients he wanted were making decisions based on whoever they had heard of, and he was not in that conversation.
The content strategy we developed was built around the specific needs of his target audience: founders and promoters at growth-stage Indian companies navigating regulatory complexity for the first time. He had seen the same mistakes made dozens of times and had strong views about where founders consistently underestimated legal risk. We turned those views into a regular LinkedIn presence.
The posts he published under our guidance were different from typical legal content on LinkedIn. Rather than regulatory updates or generic compliance advice, they addressed specific scenarios: what happens when a term sheet has a clause the founder did not read carefully, how to structure an ESOP scheme that will not create problems in a future fundraise, what a shareholder agreement needs to say and what gets left out by junior lawyers more often than clients realise. This content was genuinely useful to his target audience and demonstrated expertise in a way that a CV never could.
Within six months, inbound inquiries had tripled. More significantly, the quality of conversations had changed. The people reaching out were coming in already having read his perspective on the specific issue they needed help with. The meetings were shorter and the trust was higher from the first conversation.
A second-time founder from Chennai was building a SaaS product for the manufacturing sector. He had a strong technical product and an early customer base. His previous startup had been a modest success and he had learned from it. What he wanted this time was to build his personal profile early, so that the right people in his industry knew his name and his thinking before he ever walked into a room.
The challenge with manufacturing SaaS is that it is a relatively unsexy category from a media perspective. General startup publications tend to focus on consumer tech, fintech and direct-to-consumer brands. Enterprise B2B for manufacturing rarely gets coverage. The strategy therefore had to work at two levels: build a LinkedIn audience among the people who mattered, and find the specific media angle that would earn him a feature.
We built his LinkedIn content around a specific thesis: most manufacturing companies in India are sitting on enormous operational inefficiencies that no consulting firm will ever fix because the solution requires software that did not exist five years ago. He had specific data from his early customers to support this. The content was dense, specific and addressed an audience of manufacturing operations leaders directly. This positioning built genuine credibility with the exact people he most wanted to reach.
The PR work resulted in a media feature covering the industrial technology transformation taking place in Indian manufacturing. The feature positioned him as a founder working on a genuine infrastructure problem rather than a feature-rich tool looking for a market. Within three months of the media work, he had become a recognised name among the operations leaders and industry peers he most wanted to reach.
A Singapore-based founder of a B2B SaaS company was expanding into the Indian market. Her product had strong traction in Southeast Asia but she had no presence in India, no relationships with Indian enterprise buyers and no media profile in the market she was entering. She needed to build credibility quickly in a new context.
The India LinkedIn audience for enterprise B2B is specific: decision-makers at mid to large Indian companies, technology buyers and the consulting and advisory community that influences their decisions. Building within that audience required a different approach than what had worked for her in Singapore. The content needed to acknowledge the India-specific context, speak to the challenges Indian enterprise operations teams actually face and position her as someone who had done the work to understand the market rather than a foreign founder assuming transferability.
We built a content strategy that combined her genuine expertise in enterprise operations with India-specific research and observations. She wrote, with our guidance, about the specific integration challenges Indian companies face, how procurement cycles work differently in Indian enterprise versus Southeast Asian, and the genuine operational improvements her product category could deliver in an Indian manufacturing or services context. The content was both credible and clearly informed by real knowledge of the local market.
Within five months, she had 4,000 followers in India, the majority of them in her target audience. She told us the LinkedIn presence had made every conversation easier because Indian audiences could see immediately that she had done more than just fly in to pitch.
A management consultant based in Dubai had left a large firm to set up an independent advisory practice focused on strategy and organisational transformation for regional businesses. He had a strong network from his consulting years and was well-regarded within it. What he wanted was to expand beyond his existing network and break into the regional speaking circuit as a recognised public voice on a specific topic.
His LinkedIn presence when we started was the classic senior consultant profile: extensive, credential-heavy, impressive on paper and utterly uninspiring. It communicated what he had done but nothing about how he thought. His positioning was broad enough to mean nothing. We needed to sharpen both the positioning and the voice significantly.
The content strategy we developed was anchored on a specific tension he had observed repeatedly in regional businesses: the gap between how transformation is sold (as a process, a framework, a methodology) and how it actually works (as a fundamentally human challenge that fails or succeeds based on specific organisational dynamics, not frameworks). He had strong, earned views on this. We turned those views into a consistent, visible public voice.
The PR work focused specifically on the speaking circuit. We built a media kit, pitched him as a speaker and supported three speaking engagements over twelve months. The combination of consistent LinkedIn content and speaking appearances built a compounding visibility effect. By the end of the year he had become a recognised public voice in his field, no longer dependent on his existing network for reach.
A London-based founder of an EdTech company had built a well-regarded product for corporate learning and development in the UK and European market. She was expanding into India and needed to build both credibility and commercial relationships in a market where she had no existing presence, no media profile and no professional network to speak of.
The India EdTech market has its own specific dynamics. Enterprise L&D buyers in India are influenced by a combination of peer recommendations, industry publications and the personal profiles of the founders they are considering working with. A foreign founder entering this market cold faces a significant credibility gap that no amount of product quality can close on its own. The work needed to happen at the level of positioning and visibility before any commercial conversations could be productive.
We built a LinkedIn content strategy that positioned her as someone who had done the intellectual work of understanding what makes corporate learning actually change behaviour. She had real research and real data on this question from her UK customer base. The content took those findings and applied them specifically to the Indian context: how learning culture inside Indian companies differs from what she had seen in Europe, where the gaps are largest and where the opportunity for impact is highest. The India-specific framing was credible because she had done the homework, and distinctive because most EdTech content is generic by design.
We simultaneously pitched her founder story to relevant publications. Within four months, she had earned three media features. The coverage gave her the credibility shortcut that would have otherwise taken a year of networking to establish. Two Indian corporate L&D partnerships were initiated within the same period, both by organisations that had read her content or seen her profile before reaching out.
Twelve guides on LinkedIn, PR and personal branding, from the same notes we use with clients. No sign-up form. Take what's useful.
The questions that come up on almost every first call, answered the way we'd answer them across a table.
That depends on what you count as results. Engagement and follower growth: four to six weeks. Inbound leads and conversations: usually three to six months. A real change in how your industry sees you: six to twelve months of showing up. If someone promises faster, ask them what they're measuring.
We spend the first two weeks on nothing else. A long intake call, a read through anything you've written or said in public, and voice notes of you talking about your topics. Then drafts, back and forth, until you can't tell which ones you wrote yourself.
No. That's the point of hiring us. You join a monthly strategy call, approve posts before they go out and send the occasional voice note. Most clients spend under 30 minutes a week.
It depends on your sector, your story and how sharp your opinion is. We've placed clients in national business publications, startup media and trade outlets. We won't promise a specific publication, because editors decide that, not us. We will promise persistent, well-aimed pitching to the right journalists.
You work with the founder, not a junior account manager passing notes to a junior writer. And we keep the client list short, so every client gets the attention the work needs. Big agencies tend to have the media contacts but thin execution. We have both.
Yes. Strategy and writing work anywhere. Our journalist relationships are strongest in India, so for other markets we lead with LinkedIn and go after press where it fits.
There are no fixed packages. Ten posts a month for a founder is a different job from full LinkedIn plus PR for a CFO. We scope it to what you need and price it from there. A 30-minute call gets you a straight number.
It's a monthly retainer with 30 days' notice. No lock-in, no penalty clauses. If it isn't working, we'd rather hear it on a call than find out when you go quiet. The few clients who've left did so because their business changed, not because the work stopped working.
Yes. We've done it for founding teams and leadership teams. Each person gets their own positioning and voice, with a shared story tying them together, so nobody ends up sounding like the comms department.
A rough idea of what you want, and an honest picture of where you are now. No brief, no deck. We'll ask about your goals, your audience and your constraints, and build the plan from there.
Here's exactly what happens after you say yes, week by week. You'll always know what's next and who's doing it.
days from our first call to your first post going live.
Forty-five minutes on your goals, your audience, your industry, how you talk and what you'd never say. We're learning how you think. You're deciding whether to trust us with your reputation. By the end, we'll both know if it's a fit.
We write the plan: what you stand for, the three or four topics you'll own, who you're talking to and a 90-day roadmap. Nothing gets written until you've pushed back on it and signed it off.
We rewrite your headline, About and Featured sections, then draft four posts that each test a different topic. They're partly about going live and partly about getting your voice exactly right.
From week four: 8 to 12 posts a month, all approved before they go out. PR pitching runs alongside. A monthly call keeps us pointed at whatever's working.
A personal branding and PR studio in Bangalore, working with founders and executives across India, Dubai and Abu Dhabi.
Boldface started with one annoying pattern: the people with the best judgement are usually the quietest online. The experience is there. The track record is there. The words aren't.
So we became the people who find the words. Four years in, that's 35+ founders and executives across India, Dubai and Abu Dhabi, 265K+ followers and 55M+ impressions.
Behind it sits twenty years of brand strategy and 150+ projects across South Asia. But every post still sounds like you, not like us.
Writes, pitches and plans every engagement. Three published books, Chief Organiser of TEDxChristUniversity, and four years running LinkedIn and PR for 35+ founders and executives.
Former AVP at Disney Star, Senior Director at Viacom18 and Marketing Head at Radio City. Two decades of brand and storytelling inside India's biggest media houses.
Our frameworks come from years of work with Ather, Bacardi, Vini Cosmetics, AJIO, Kuku FM, Cothas Coffee and others across South Asia.
Follower counts are the least interesting part. The good bit is the deals, investor messages and invitations that came from the right person reading the right post.
The best personal brand in the room isn't the loudest. It's the most honest.
No forms or questionnaires. Book a call or send a message, and we’ll tell you honestly whether we can get you there and how long it’ll take.
35+ founders and leaders have been exactly where you are. Tell us your situation and we'll tell you what's realistic.